In my experiance it's very common that unexperianced editors very often copies a page in EPiServer from one place to another without changing the url segment.
This behavior can cause the url to very unfriendly and bad from usability point of view.
Increase your web sites accessibility by measuring text readability.
In typesetting, a widow is the final word of a paragraph or heading if it falls down on the next line. This is an example of bad typhography and should be corrected if possible.